Flipkart & E-Commerce

Flipkart is an Indian start-up, get up up in 2007 and initially started computation as an online entertainstore, but has now diversified into offering another(prenominal) products including healthcare products, microwaves, washing machines etc. Leveraging on its paint strengths which accommodate offering good quality products at discounted rates, undeviating shipping, vast variety and a top-notch customer returns, Flipkart has emerged as Indias largest online bookstore and one of the top 100 Indian sites. As of today, Flipkart employs 2500 people. It was set up by investing Rs400000 ($9056) by founders Sachin and Binny Bansal. They subsequently raised(a) two rounds of funding from Accel Partners and Tiger Global prudence to the bloodline of $31 million, with the first round being about $10 million and the second round being $20 million. It has setup 5 warehouses in Bangalore, Mumbai, Delhi, Chennai and Kolkata. Flipkart sells 10 products per minute and its account gross sales has increased re postablely from Rs. 40 million in 2008-09 to Rs. 750 million in 2010-11. This indicates the growth achieved in a rattling short duration. 60% of its revenue comes from non-book products. In 2010 it acquired California-based social book discovery service weRead. The online retail industry is tipped to dig the $1.5 billion mark by 2015.

Also, according to the Internet and meandering(a) Association of India Indian e-commerce commercialize is expected to grow by 47% to more than Rs 46,000 crore ($10 billion) this year, which means that there is significant growth potential for organizat ions alike(p) Flipkart. Recently it also un! derwent a major makeover, coming up with a new logo and inter nerve and strong-growing offline and online advertising to promote its business. With a embarrassment of new entrants in the e-commerce industry and with news of Amazon go into the Indian mart in the future, the biggest challenge facing Flipkart is to cite its service standards, profitableness and customer retention in face of the price-war of the new entrants. Flipkarts...If you loss to get a full essay, lodge it on our website: BestEssayCheap.com

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