Marketing Branding Case Study

Principles of Marketing I chose the publically traded corporation AFLAC Incorporated (AFL). When I think of successful marting the Aflac Duck comes to mind. In the 2010 yearbook report, Dan Amos, Chairman and CEO, stated the introduction of the duck plusd delineate scholarship from less than 10% to where 9 go forth of 10 people know the company name and product in a little of all over ten years. Aflac was founded in 1955, is shew in all 50 states as hale as lacquer, insuring 50 million people worldwide (Aflac yearly cover for 2010). The Aflac Annual Report for 2010 also listed assets at 2010 closing add up more than than $101 billion with yearly revenue of more than $20.7 billion. Aflac paid or provided for $12.1 billion in benefits for those insured in 2010. Aflac Incorporated tar arse arounds worksite market because that is where most people pay for their insurance policy as stated on the website as part of the companys demarcation strategy. In t he United States market over 90% of their accounts are with small line of credites employing less than 100 employees. In the gone Aflac has enjoyed success primarily in a Business 2 Business Market.

Given the current state of the economy with lord unemployment and low confidence on the part of the employee and small business owners, Aflac stated as part of the growth strategy to attach accounts includes reaching prohibited to customers at work, home and even give away locations. Expanding to a business 2 consumer market is a kernel part of the expected growth for the future. With the introduction of the recent health Care Reform in the United States, Aflac reminds ! both customers and shareholders that japan has had a national sponsored healthcare and consumers still have out of pocket expenses. The Annual Report shows that in Japan in was the year of the Bank Branch. While focusing on asset-loss and subsidiary medical coverage, Aflac was able to increase total revenue by 10.3% in 2010. This marketing technique further ensures the...If you want to overreach a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay