The Impact Of Social Networking On Business Research Paper

The Impact Of Social Networking On Business - Research Paper Example On the other hand, the ever changing fashion trend influences the people around the globe the way they dress and how producers design apparels suited to the prevailing market need. Business therefore is simply a matter of creating trends, understanding consumers and their needs and building long-term relationship for profit-generating activity. These are some of the essential elements that need to be mastered in business, but one of the most important factors that need to be considered in great detail is consumer behavior as it has important business implications (Deutsch, 2010). This reason that for many years, business significantly improved the way it is conducted and it continuously seeks to understand consumer behavior. Today, business is an integral part of the social changes as social networking is developed over time and as found to be of great advantage on business activity. Consumer behavior in particular is integrated in the modern social change. For instance, Facebook as a renowned social networking site is not only a venue for friendship-related activities, but in creating business in particular as it is currently patterned in the principle of how social behavior functions. This is evident in its website where it is clear how each individual interacts with each other with particular messages. Social networking site dates back to its humble beginning in 1971 when the first email was sent, and it remarkably improved until 1995 where online contents can be published with freedom, which brought forward the inception of Friendster in 2002, Myspace in 2003, Facebook in 2004, Twitter in 2006 and in 2008 Facebook bested them all based on the number of users and online visits per day (Onlineschools.org., 2011). This remarkable innovation and evolution in social networking have important business implications and this is the point the proponent discusses in this paper. Social networking Social networking is an innovation in business for the following reasons . The first point is its ability to disclose significant information that would be important to some people around the globe. As a result, it has the capacity to augment an individual’s network of contacts (Wilson, 2009). For instance, a person who looks for someone interested in conducting business may be able to