To what extent does the Wal-Mart motivation mode inspire employees Dissertation

To what extent does the Wal-Mart motivation mode inspire employees - Dissertation Example Aims and objectives of the project Employers find it difficult to encourage its staffs in order to get their maximum commitment at the workplace. Often, employers are seen to overlook the need for motivating employees while the focus remains more on the company’s bottom line. Recently, it has been increasingly realized that the happier is the workforce, the more satisfied is the customer and consequently the healthier is the company’s bottom line. The project seeks to bring forth the policies and strategies undertaken by Wal-Mart for motivating its employees. The aim is to find the extent to which the modes of motivation undertaken in Wal-Mart have been successful in generating a motivated workforce. The objectives of the project is To analyse the different human resource strategies and policies undertaken in Wal-Mart to encourage employees to perform their best in the organization; To identify the HR strategies actually bring about any enhancement or improvement in emp loyee satisfaction and commitment; To identify the drawbacks or loopholes in the present motivating modes based on which improvements can be made (Holbeche & Mayo, 1998, p.5). B. Company Background-Wal-Mart Wal-Mart is a multinational retailer corporation based in America running chains of large warehouse stores and discount departmental stores across the world. It accounts for the eighteenth largest public corporations in the world in terms of revenue. Also accounting for one of the largest private employers in the world, Wal-Mart continues to remain a family owned business, owned and controlled by the Walton family who owns 48% of the stake of the company. Due to the large employee base of the company recruited from different parts of the globe, Wal-Mart has a highly advanced and effective human resource management system. The company has been widening its employee base consistently right from the time of its inception. Since 1980, the company showed very fast growth and by 1987, it has successfully established as many as 1,198 stores, has a workforce of 20,000 employees and sales revenue of $15.9 billion. In order to cater to the widely diverse customer base, the company employs sophisticated and advanced human resource management techniques and strategies in order to ensure the welfare of its workforce, keep them motivated and attain their maximum participation at the workplace (Walmart, 2012). C. Structure of the project The report presents the extent to which Wal-Mart’s present human resource management strategies have been successful in motivating its employees to deliver the desired level of performance in the organization. Firstly it begins with stating the aims and objectives of the research. This is followed by a brief description of the company, its establishment and present conditions in the market. The next part of the report discussed the various motivation theories as brought forth by authors. This section also discusses the views and su ggestions of researchers and practitioners with regards to the application of motivation theories at the workplace. In this context, some of the main theories of motivation are chosen, such as the Content theory and the Process theory. After the theoretical discussion, the present human resource strategies of Wal-Mart are discussed, with reference to its reward system, promotion system and internal culture of the