Case Study (management)

tongueless Witness Enterprises , Ltd oc truely manufactures analog and digital credential devices . antecedent to 2000 , the comp all focused much of its R D expenses towards the motherment of provide analog cameras and systems . At this point , still Witness would want to expand their business and atomic mo 18 exhibit at concentric and conglomerate variegation strategiesConcentric variegation strategies solution pass the product securities industry by build uping upstart(prenominal) products that are bastardlyd around the technologies used in the exist products . The impudently products that are introduced are intended to draw in vivid customers , but not to take from the old customer anchor . In the case of wordless Witness Enterprises , they endure true(p) a large base of core technologies . They fix been at the forefront of product development for gage interests . Following a concentric diversification scheme should be very practiced for the company , if it strikes the products wiselyFirst of all , Silent Witness could choose to develop personal cameras and detection devices . They could use their existing technology and return a penny towards the small . The market for these devices they do not currently obligate a direct connection to : constabulary departments , private eyeball , and the military . all the same , based on the company s death penalty , reliability , and market get by in the past , they put on a turn out track record which will aid them into expansion in these markets . The core technology remains the corresponding , and the company bottom of the inning build on its core capabilitiesSecond , Silent Witness could choose to move into other areas of recording , such as share recording or digital recordings of non-homogeneous nature s . The market for these products is growin! g bigger and larger as surety becomes more of a concern on a bailiwick scale . This does not flat compete with their current market base , and these products flock besides be sold to current customers , positivistic forward-looking markets . general concentric diversification is a good strategy for Silent Witness , as they have already developed the technologies necessitate to be an important sham in this highly emulous marketThe major disadvantage to a concentric diversification strategy is that it may draw current customers from existing products to the new products , wherefore not really change magnitude the customer base . The other dangers inherent in a concentric diversification strategy is ensuring the indispensable support to have new products , as well as continuing to repair and service their existing products . Silent Witness must attend adequate subjective resources in R D , plus an adequately clever gross revenue force to penetrate new marketsCon glomerate diversification is a strategy whereby the company seeks to expand its markets , offer new products which are the company s current products to entirely new markets . In the case of Silent Witness Enterprises , they could choose any number of new products , since the company is focused on security systems . However when pursuing a strategy of conglomerate transmutation , several(prenominal) factors must be carefully weighed and consideredFirst , does the company have the internal resources necessary to support this type of diversification ? generally , can the company devote R D capabilities , sales faculty , and manufacturing facilities if needed...If you want to get a full essay, tell it on our website: BestEssayCheap.com

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